on your marks – get set – drink!
The Music Beer Marathon 2018 is set to be an annual beer festival held in Bulawayo, designed to appeal to both the local and international audience. The festival will see a series of pre-event Beer Marathon Warm-up Laps/Parties being hosted at Zarah Lounge, Crystal and Cosmopolitan Night Club, with these being promotional parties hosted every Friday of November These promotional parties will be themed to mirror the marathon concept and will be designed to build up hype for the main event, which is set to happen on the 24th of November.The main event will be set outdoors, with a main stage rigged with world-class visuals and LED screens, plus a Drinking Games Lounge dedicated to hosting fun drinking challenges and games to enhance the Marathon theme. The Beer Marathon will also feature a leading South African artist headlining the event, plus supporting entertainment from leading local DJs. With gates opening at 12 noon, our goal is to encourage people to take on the Beer Marathon as a challenge and see if they can survive an entire day of marathon drinking.
The Beer Marathon is a festival built for beer lovers and anyone with a passion for drinking. While the focus is on creating an environment for marathon drinking, the festival will also seek to open up opportunities for foreign and new beer brands to break into the local market via exhibition stalls at the event. Drinking challenges, models in marathon branded apparel and a lot of DRINKING will be filmed and photographed during the Beer Marathon Warm-up Laps, and all this captured content will be used to complement our online advertising campaign.